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Mobile application development is a process of creating software that will run on a mobile device. Such a difficult task requires time, skills, and a sufficient budget. However, even with an experienced team, it is not always possible to create something worthwhile since there are millions of applications, making it difficult to be notable among them. Every day developers create hundreds of applications: some gain popularity, bring income and benefit; others are limited to a narrow circle of users, not spreading en masse.

Today, every second person spends 5 hours a day on a smartphone. The current trend allows you to tune your business and profitably monetise the love for the Internet. In addition to advertising, the mobile application creates the image of the company, provides information about the target audience, and assesses the behavioural factors of buyers.

Full-Cycle software development

Develop software applications from business ideas to deployment: requirement analysis, design, coding, testing, deployment, maintenance and supporting


Develop software based upon an initial design
Develop modules and components of multi-partner software development projects


Maintain existing software, fix bugs, develop new features ,etc

Design apps for multiple platforms and devices (web, mobile devices, tablet, desktop)


  • UX design based on business goals and user behaviours
  • UI design based on global standards and trends
  • Collaboration with the engineering team throughout project life cycle


We apply an agile methodology to our mobile app development, and Scrum framework in running our projects.
Our user-centred Agile team structure and process consider user stories, a careful process of delivering versions of mobile apps using planned “sprints” and a product roadmap to guide the effort.

With an agile approach, your mobile app team will set about developing your app in a short time sprints that simultaneously apply each of the app designing steps listed and illustrated above. After your app idea’s initial conception, they won’t just move onto initiation, but also analysis, design, testing, and more.

Why is this approach so potentially powerful? Because, contrary to popular belief (and what experienced app developers or coaches might like you to believe) mobile app development is a messy process, and is rarely carried out in discrete, isolated project development phases. Your mobile app’s design, construction, and testing, for example, can and should be closely intertwined.


The properly selected architecture will save your time, effort, and finances. There are two main approaches to creating a mobile application: native and cross-platform ones. The third one — progressive approach — is also developing now.

Native development means the creation of separate applications for each mobile platform. That is, you need to develop an application for iOS and another one for Android. Then the applications will be uploaded to the particular platform stores. These are the advantages of native apps:

  1. Advanced design options.
  2. Support for all smartphone features, including in-app purchases, access to location services or a camera, push notifications, and priority updates.
  3. Fast, responsive, and reliable interface.

Most popular applications, such as Twitter, Waze, and Pokemon Go, are a clear example of a native approach.

Cross-platform development of mobile applications is the creation of a common code base for two platforms, with further translation of the code on each OS via an intermediate layer. These are the advantages of cross-platform apps:

  1. A single code base and correct operation on all platforms, which allows us to simplify the logic and avoid possible errors.
  2. Reducing the price and time of writing the code if you do not need to ensure a fit for each platform. The logic will be simple, and the user interface will remain minimalist.